Services · Data and reporting

Data & GTM Intelligence

We clean and enrich your data, track which accounts are showing buying signals, and build the dashboards leadership uses to make decisions.

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The problem

You're making go-to-market decisions on data you don't fully trust, and your team is chasing accounts that were never going to buy.

01There are three versions of the funnel and none of them agree, so the board deck becomes a negotiation.
02Records decay faster than anyone maintains them, and every segment and score built on them gets worse.
03With no reliable signal for which accounts are in-market, effort is spread evenly across all of them.

Data and reporting

What we take on

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Data hygiene: cleansing, deduplication and standardisation
Enrichment from the third-party providers you already pay for
Intent and buyer-signal monitoring that points your team at accounts showing interest
Account hierarchies that match how you sell
Revenue and pipeline dashboards leadership can trust
Consent and cookie management for GDPR and HIPAA

How it works

Audit, build, then run it or hand it over

Audit

A short discovery call and a look inside your stack. You get a fixed scope and a cost estimate before any work starts.

Build

A senior operator does the work in small pieces you can review as each one is finished, so you aren't waiting months to see anything.

Run or hand over

We can keep running it for you, or we can document it, train your team and hand it over. You can change your mind later.

Recommendations

What people who've worked with Paul say

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Paul has a super rare combination of in-depth analytical knowledge, system admin expertise, and he also understands good marketing. Working with Paul, you basically get three people in one! Paul will bend over backwards to find a solution to any problem you throw at him, however technically challenging. In 4 years of working with him, I don’t think he’s every said ‘no’ without finding an ingenious and creative way to make things work. I’ve learned so much working with him. He is wonderful at educating and investing time in the people he works with to build a stronger team. His energy and drive to excel in every task are infectious and he will be an asset to any project he works on!

Sophie Graham

Digital Marketing Manager

SCIEX

I have had the chance and pleasure to work with Paul at SCIEX. Paul has been instrumental in many aspects of our marketing organization. Particularly, our CRM system implementation, the development of our digital marketing capabilities, and the set-up of our business analytics processes. He has developed an impressive expertise in various business operations solutions, such as SFDC, Eloqua and PowerBI to name a few. Enthusiastic, solution-driven, diligent, reliable, supportive, Paul is a formidable professional and colleague. I will especially miss his project management style and positive attitude, no matter the crazy deadlines!

Fabienne LE FLOCH

Senior Global Marketing Communications Manager

SCIEX

Paul had a strong impact on Maersk Line at both a local and global level during my time working with him. His enthusiasm, knowledge of marketing theory and ability with CRM helped cement the UK/IE organisation's position as a exemplary process leader, as well as influincing changes at a global level. He is friendly and always willing to assist, and brings excellent insights into all aspects of data analysis and marketing efficacy.

Tom Copland

Senior Legal Counsel

A.P. Moller - Maersk

One flat monthly fee, no long contract.

Every service is included in the same fee, agreed up front. There's no hourly billing and nothing bolted on, so the fee you budget for is the fee you pay.

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FAQs

Before you ask

Whichever ones you already pay for. ZoomInfo, Cognism, Clearbit, Apollo and others all connect to your stack.

Not necessarily. We get the most out of your CRM and MAP first, and only recommend a warehouse or BI layer when your data volume justifies it.

With automated rules for deduplication, bounce handling and scheduled archiving, so nobody has to clean it by hand.

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Need help with Data & GTM Intelligence?

Tell us the scope and we'll send a fixed quote. You won't get a pushy sales call.

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